Digital Marketing with Videos
With broadband, CDs, and DVDs, you can now create and distribute your own videos for the whole world to view. You can create your own commercials or infomercials, distribute compelling video newsletters, or create demonstrations for tradeshows and in-store viewing.
Murray Kleiner Associates will develop the story boards, shoot the videos, and integrate them with additional graphics and content. Alternatively, you can shoot your videos and send them to us. We will do the rest.
Need some ideas? Try these...
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Create your own infomercials
Ever watch those TV shows that teach you how to cook, fix your own plumbing, and decorate your home? They even show you how to buy clothing and how to apply makeup. You can do the same. Create your own infomercials by placing videos on your web site or blogs or integrate them into your ecommerce web site to generate immediate sales. They are effective and affordable.
Videos for email newsletters
Speak to you clients and prospects each month through you videos. Place your videos on your web server then link to them in your newsletter. While others are emailing lots of eye-straining text, your clients can sit back and enjoy a cup of coffee while watching your video.
In-store videos
The same infomercials that you create for your web site can be run continuously in your store. A couple of well placed monitors will get your customers’ attention.
Tradeshows
At your next tradeshows, use videos to demonstrate your products and services while the interactive feature will allow you to capture visitors' contact information.
What kind of business do you have?
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Felix Nater |
John Hill |
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Services
Whether you are an attorney, accountant, consultant, physical fitness trainer, or you sell franchises, get face-to-face with your customers and show them how you can help them. Include the video in your web site or provide a link in your email newsletter. Here are two great examples:
Cameras, electronics, exercise equipment
Demonstrate how to use the equipment (just like on TV), then let
them buy through your web site or invite them to your store.
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Computer Store |
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Computer Store
Demonstrate how to add more RAM or replace the hard drive, then let them buy all of the parts and tools through your web site.
Hardware Store
Demonstrate how to fix a leaky faucet, install a tile floor, or wire a light-fixture, then let them buy all of the parts and tools through your web site.
Clothing
Don't just sell clothing, become a fashion consultant. Show your customers how to put together a complete outfit, then invite them to your store. You will sell more than just a blouse or a pair of pants.
Cosmetics
They’re always demonstrating how to apply makeup on television. You can do the same and generate immediate sales with videos on your ecommerce web site.
